‘How to Build your Successful Business into a Successful Brand’- an extract from chapter 5 of Dee Blick’s best seller The Ultimate Small Business Marketing Book.
Posts Tagged ‘branding’
The Interview: Ascot chief executive Charles Barnett
Wednesday, June 15th, 2011Why the top hats and fascinators survived Ascot’s £230m revamp – Royal racecourse boss matches modern business with tradition
Dee’s blog: Bad Boy Brands or Good Guys?
Tuesday, May 3rd, 2011The second instalment of Dee Blick’s series on branding for SMEs, exclusively for FMWF.
Dee’s blog: Brilliant Brands That Get My Vote
Tuesday, April 19th, 2011FMWF’s very own marketing columnist Dee Blick reveals her branding Hall of Fame and explains why they all have the “three C’s” in common.
Dee’s blog: John Galliano – Why Dior’s Darling Went Down
Monday, April 4th, 2011Marketing guru Dee Blick takes a look at John Galliano’s fall from Grace at the house of Dior and says his untimely exit provides valuable branding lessons for SMEs.
Dee’s business blog: Protecting and Nurturing Your Brand Online
Monday, November 8th, 2010Dee starts a new exclusive series for FMWF this week, and she’s looking at the profits and pitfalls of online branding for SMEs. Here she kicks-off with some of the things to avoid in the online world of branding …
Ex-Woolworths manager forced to re-brand her new Wellworths store by new owner
Thursday, October 28th, 2010A former Woolworths manager who reopened her store as Wellworths is being forced to change the shop’s name by the new owner of the Woolies brand.
Dee’s marketing blog: Brand building… the essentials
Sunday, February 14th, 2010Branding has always fascinated me. When I started out in marketing 26 years ago, I assumed that branding was all about creating logos.
