It’s almost crunch time!
Whatever your political views, you cannot say that this year’s election isn’t rather exciting and with just over a week to go, the momentum is building. Two weeks ago at the gym, my class instructor said she would finish up a little bit earlier so we could all make it home in time for the first live debate and we all nodded in appreciation; the last time that happened it was the final of Britain’s Got Talent.
So, if my very trendy gym is anything to go by, politics is officially “in” and for the first time in my life I am dropping the topic in alongside my more typical conversation genres.
On my way home, I wondered whether my body-pumping peers had become more engaged in politics due to the ‘female friendly’ Michelle Obama style media coverage of the candidates’ wives or whether we have identified this election as more relevant to women’s issues.
The wives have been out of the picture during the last two live debates but all three candidates have regularly mentioned their families and we are frequently given tit-bits on their home lives.
Last year, stemming from America, we heard the term ‘Soccer Mom’ and understood straight away that the politicians were aiming to charm women whose main focus was their families; back home, David Cameron is now reaching out to what is being called ‘The Primarni Army’, the affluent and brand aware women in their 30′s. After looking a little deeper into all three manifestos, it is good to see that they all do share very similar views on the issues that mean the most to women in business; paternity leave, childcare for working mums, allowing flexible working for mums and improving the representation of women in the workforce.
Over the last few weeks, we’ve been having big discussions in the office around the relevance and impact the wives are having on our political leanings and what the parties are doing for SMEs but what are your thoughts? We are really keen to hear your opinions?
Tags: Women in Politics
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