http://www.fmwf.com/features/2010/02/dees-marketing-blog-brand-building-the-essentials/ Financial Mail Women's Forum Wed, 08 Feb 2012 08:58:41 +0000 hourly 1 http://www.fmwf.com/features/2010/02/dees-marketing-blog-brand-building-the-essentials/comment-page-1/#comment-594 Ali McClintock Mon, 22 Feb 2010 10:53:00 +0000 http://www.fmwf.com/?p=13394#comment-594 Dee, as always you've hit the nail on the head - if you don't connect with a customer, show them what makes you different either through you tone of voice, or packaging or way you answer the phone, then as SME in particular, you're missing a trick. We're working with a small firm at the moment - its professional, has found a gap in the market, but customers are not yet coming because as a brand it has no emotional USP. Dee, as always you’ve hit the nail on the head – if you don’t connect with a customer, show them what makes you different either through you tone of voice, or packaging or way you answer the phone, then as SME in particular, you’re missing a trick. We’re working with a small firm at the moment – its professional, has found a gap in the market, but customers are not yet coming because as a brand it has no emotional USP.

]]> http://www.fmwf.com/features/2010/02/dees-marketing-blog-brand-building-the-essentials/comment-page-1/#comment-537 Charlotte Hammond Sat, 20 Feb 2010 19:55:45 +0000 http://www.fmwf.com/?p=13394#comment-537 Leo Burnett the American Marketing Executive suggested “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Dee's blog and book are all of these ... and very inspriring Leo Burnett the American Marketing Executive suggested “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Dee’s blog and book are all of these … and very inspriring

]]> http://www.fmwf.com/features/2010/02/dees-marketing-blog-brand-building-the-essentials/comment-page-1/#comment-509 Tracey Evans Fri, 19 Feb 2010 09:56:54 +0000 http://www.fmwf.com/?p=13394#comment-509 Thanks Dee, once again very handy tips that we should all be following! Thanks Dee, once again very handy tips that we should all be following!

]]> http://www.fmwf.com/features/2010/02/dees-marketing-blog-brand-building-the-essentials/comment-page-1/#comment-508 Tracey Evans Fri, 19 Feb 2010 09:55:40 +0000 http://www.fmwf.com/?p=13394#comment-508 Once again Dee sums up the concept of brand so well! Very powerful messages which we should all follow. Once again Dee sums up the concept of brand so well! Very powerful messages which we should all follow.

]]> http://www.fmwf.com/features/2010/02/dees-marketing-blog-brand-building-the-essentials/comment-page-1/#comment-489 Charlotte Hammond Wed, 17 Feb 2010 12:04:40 +0000 http://www.fmwf.com/?p=13394#comment-489 I remember seeing a quote about marketing "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Dee's book and blog are certainly all of those. Inspiring. I remember seeing a quote about marketing “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Dee’s book and blog are certainly all of those. Inspiring.

]]> http://www.fmwf.com/features/2010/02/dees-marketing-blog-brand-building-the-essentials/comment-page-1/#comment-484 Penelope Young Tue, 16 Feb 2010 22:52:47 +0000 http://www.fmwf.com/?p=13394#comment-484 I'm interested to see that being able to reassure a customer that you offer an excellent, reliable service or product is top of client 'must have's Dee's three 'C's build trust and that has always seemed to me to unbelievably important to building a brand. Thanks Dee for your succinct insight. I’m interested to see that being able to reassure a customer that you offer an excellent, reliable service or product is top of client ‘must have’s Dee’s three ‘C’s build trust and that has always seemed to me to unbelievably important to building a brand. Thanks Dee for your succinct insight.

]]> http://www.fmwf.com/features/2010/02/dees-marketing-blog-brand-building-the-essentials/comment-page-1/#comment-483 Caroline Healey Tue, 16 Feb 2010 18:00:13 +0000 http://www.fmwf.com/?p=13394#comment-483 Great article with loads packed into a short space especially for a blog that can be lightweight in the amount it gives. I thought i knew about branding until I read this. Look forward to the next one. Great article with loads packed into a short space especially for a blog that can be lightweight in the amount it gives. I thought i knew about branding until I read this. Look forward to the next one.

]]> http://www.fmwf.com/features/2010/02/dees-marketing-blog-brand-building-the-essentials/comment-page-1/#comment-476 Majella Wilkins Mon, 15 Feb 2010 17:04:54 +0000 http://www.fmwf.com/?p=13394#comment-476 Dee sums it up so well - a brand is not just a pretty picture or logo but the customer experience. Dee sums it up so well – a brand is not just a pretty picture or logo but the customer experience.

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