I frequently browse the network to see what everywoman can do to help our network and this week I have noticed questions bravely asking whether a business idea was a good one.
Although this seems like the most natural starting point, I imagine it must be very easy to get carried away with all the exciting elements of starting-up a business before you stop and research whether your product is truly needed.
Looking through the incredibly supportive responses, it is great to see that our membership are confident enough in the credibility of the members’ advice and are willing to seek frankness before they leap in.
Deborah Meaden, successful entrepreneur and business investor, mentions in her Business Sense interview that she is “not looking for the perfect pitch, I’m looking for a credible one that I believe in”.
This sense of being honest with yourself is also an overriding element in the successful career progress of our speakers at the 2010 National Conference. Reading the fascinating story of Tony Wheeler and his wife Maureen, who together started Lonely Planet in 1973, Tony gives advice to SME’s in our Business Traveller Article: “If you have a passion for what you do and you really believe in it, then you’ll have no difficulties making other people believe in it either”.
There are obviously so many elements to consider as a start-up, but I have found it very encouraging that in an age when we are surrounded by so many business tools, being authentic with yourself and believing in the value of your product or service is still the best start you can give to any business.
http://network.everywoman.com/post/honesty-is-the-best-policy
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